Our Story

Seima was founded 20 years ago by two brothers who believed that the old-school sanitaryware market needed a renovation.

They grew up passing cables and digging trenches with their builder dad, before forging their own careers in tech. They were pre-programmed to innovate and infused it throughout the DNA of Seima.

From our reliable supply chain to game-changing products – including the Seima Rimless Clean Flush™ toilets and HIA Industry Innovation Award Finalist, the Blade kitchen sink – we’ve built a relationship of trust and reliability within the Australian building industry.

That’s because we have the capacity to supply products at high volumes, every day, every week and every month, so you can keep building.

Not only that, we support each and every one of our products with the unsurpassed level of support that we’re known for in the industry.

We’re not a big corporate and not at the will of countless shareholders.

We create our own products and destiny and don’t wait for someone else to do it for us.

We want this freedom for you, too.

We are here to be in flow with you and keep you building.